Gaines and Richards were friends from college, and both suffered from hair loss now in their late 30’s. In 2015, Gaines decided to do something about it and started searching for an SMP artist to do his head. It was challenging to find one at this time, but he eventually was able to find someone through Instagram. Richards independently found someone later the same year through google and looked up more photos through Facebook. When the 2 of them ran into each other one year later, they both shared their story regarding the difficulty they both had when trying to find a reputable company and artist that could perform their scalp micropigmentation procedure.
Richards, with a background in marketing and Gaines with a background in computer science, decided that they could help make the process of finding a scalp artist much easier by bringing all of the photos, self-promotional apps, bios, and websites all to one platform. They developed the concept for Scalp Directory. Scalp Directory was developed to allow individual artists and companies to list their company profile and their scalp work on one site that would subsequently list all social media aspects of the individual artist(s) as well. The staff at Scalp Directory interview industry experts in SMP and hair loss on a regular basis to inspire content that is intended to educate the general population on what to look for when selecting and SMP artist.
Scalp Directory now has a presence in every state throughout the US in order to help sufferers of hair loss to find the right artist for them.